Marketing is a philosophy that puts the customer at the centre no Essay

Marketing is a philosophy that puts the customer at the centre no customer, no sales - Essay Example It highlights three important aspects that marketing accomplishes. First, it recognizes the purpose of business organizations to design products which satisfy customer requirements. Marketing does not just involve offering any goods and services but business organizations should strive to offer those which offer customer value. Second, it stresses the aim of business organizations to generate profit from its operations. Thus, the definition of CIM involves assessing the marketing strategy which will be mutually beneficial for customers and companies. Business organizations as this definition implies are profit maximizing entities. Lastly, this definition highlight that marketing is not just about providing the current needs by â€Å"anticipating† the future requirements of the markets. In summary, the CIM’s definition of marketing balances the satisfaction of customer and profit maximizing goal of business organizations. This definition creates an image for marketing as something which merely reflects the needs of customers and marketers are tasked merely to identify and respond to these various needs. It recognizes that marketers have a great part in shaping customer’s needs by offering innovative solutions to their problems. Nonetheless, it is still the customers that determine which among the various products they are bombarded with represent their real need through their demand backed by purchasing power. It is irrefutable that business organizations are now operating on what Kotler (2002) termed as a hypercompetitive environment. This arena is characterized by more intense rivalry between players and higher buyer leverage. Thus, it becomes a great challenge for companies to create and deliver product offerings which will satisfy the need of individuals as well as establish efficient strategies in order to capture

Tourism Policy and Planning Essay Example | Topics and Well Written Essays - 2000 words

Tourism Policy and Planning - Essay Example On exploiting these opportunities, the Tourism industries can indeed open doors for more variety in the offerings like the food chain, entertainment, shopping and heritage sites (The Tourist Offices Of Spain, 2013; City Of York Council, 2003). This gives immense scope to incline the differentiating factors like the culture, history, heritage, language, lifestyle and natural resources. Â  While bringing these differences to a compromise seems challenging, the lack of effort in the same might make the tourist bored very quickly. Eventually, the most serious threat these two destinations might face would be the loss of revenue worth billions and the depreciation of regional output figure / GVA that has seen a commendable growth of about 20% in the last decade (The Tourist Offices Of Spain, 2013; York Tourism Partnership, 2007). Â   2. ... Â  York and Seville are blessed with environmental assets which are indeed the strength for businesses. Exploring these unruffled regions creates new options for tourists and allows them to explore the best of them, rather than just the popular and most visited places. On the other side, the weakness of the two destinations is the lack of speedy communication option, together with the challenge of balancing standardization against customization and matching tourist’s luxury with value for money (Leeds City Council, 2012). 3. Having a competitive transport infrastructure increases the mobility of tourists and gives equal opportunities for all places to be explored in the same visit. One may easily reach York by car, bus, coach tour, train, ferry and boats (Visit York, 2013). For international tourists, the entries to UK is via major airports at Leeds, London, and Manchester with world class amenities which are well connected with other famous and frequently visited destination s of the world (City of York Council, 2003). However the local conveyance needs further detailing. To overcome the disadvantages like lack of geographical knowledge of the new place, emphasis on putting up detailed maps, precise sign boards, directions and distance for visitor’s reference should be made (Seville City Council, 2008). The key proposal of investment would be towards making the best travel experience, in terms of destination development and visitor management, which demands increase in public transportation facilities and roads to help tourists navigate throughout the city quickly and with ease. A smart investment plan would include joint

E-commerce as a Business-to-Consumer International Market Entry Essay

E-commerce as a Business-to-Consumer International Market Entry Strategy - Essay Example In the following paper I will be examining e-commerce in terms of marketing entry strategy and business-to-consumer operations. Marketing mix and strategies for effective product distribution through the channel of e-commerce is reviewed to cover the topic. Ultimately, conclusions and recommendations end up the paper. As illustrated in Figure 1, business to consumer (B2C) refers to the selling of goods and/or services directly to consumers by businesses. The classic example is Amazon (www.amazon.com) which offers in excess of 1.5 million book titles online and has extended its sales into other products, including music CDs, videos and games. Business to business (B2B) refers to the selling of goods and/or services by one company to another as part of their supply chain, and is likely to contribute to at least 80 per cent of the growth of e-Commerce in the next five years. An example is Marshalls (www.marshalls.com). There are significant overlaps between Internet strategy and Internet marketing, particularly if a company adopts a broad perspective of marketing by engendering customer focus throughout the business, as described above. Indeed, the two terms can be regarded as synonymous. Chaffey (2002) regards Internet marketing as a subset of Internet strategy that he calls 'sell-side e-commerce', meaning that it focuses on building relationships with customers, in parallel with 'buy-side e-commerce' that focuses on supply chain management. Chen (2001) regards Internet marketing as dealing with operational rather than strategic issues, but includes customer relationship management in the 'operational' category. In this book, we use the term 'Internet marketing' in a broad sense, while still distinguishing strategic aspects and operational aspects. Usually, when speaking of B2C operations, the business of e-retail is implied in the term. The business of e-retail has been defined as the sale of goods and services via Internet or other electronic channels, for personal or household use by consumers (Harris and Dennis, 2002). This definition includes all e-commerce activities that result in transactions with end consumers (rather than business customers), i.e. B2C rather than B2B. Some e-marketing activities that do not directly involve transactions, such as providing (free) information or promoting brands and image, are considered to be part of B2C but are not normally considered as being within the scope of e-retail. Despite the dot.com crash of 2000, e-retailing has been growing, particularly for the 'top eight' categories that account for three-quarters of all European sales. These major growth areas comprise: books, music and DVD movies, groceries, sex products, games and software, electronic and computer equipment, travel, and clothes. Disadvantages of E-Commerce as an international marketing entry strategy Over perceived benefits of E-Commerce as an international market entry strategy that will be discussed later in this paper, this kind of product or service distribution has its disadvantages. Retailers, for example, may lack the technical know-how, the substantial investment required or

Essay due in Asian Collection at the Metropolitan Museum of Art

Due in Asian Collection at the Metropolitan Museum of Art - Essay Example The Asian collection of Art works at the Metropolitan Museum of Art contains a large number of Art works from Asian countries. It is renowned for its collection of Chinese and Indian Art works displayed. Thesis statement: From the perspective of a viewer, discussion on the basic differences between Chinese and Indian art and analysis of a piece of art to unearth its history, the artist’s motives and expression. The Asian collection at the Metropolitan Museum of Art includes a wide range of Art works from different cultures from Asia. The collection includes gifts from philanthropists who collected different types of Art works from different cultures in Asia. Besides, the collection covers the 4000 year history of Asian Art. Some important differences between the Chinese and Indian art objects which represent the Asian Art are mentioned below. The Chinese collection includes Calligraphy and painting which represent its rich tradition of Art. Carol Michaelson and Jane Portal opine that: â€Å"Chinese painting is quite different from brightly coloured Western oil painting† (Michaelson and Portal 8) the tradition of painting in China is entirely different from Western form of oil painting. Besides, the Art works represent the history of different dynasties that ruled over China for centuries. For instance, the work ‘Model of a watchtower’ represents the Eastern Han dynasty in ancient China. But the Indian collection is different from Chinese works. The difference from Chinese Art can be seen in the usage of colors, medium and theme. The favorite medium of Indian Artists includes paper and cloth. For instance, the work ‘Mahavira Sitting at the Top of the Universe: Folio from a Kalpasutra Manuscript, 15th century’ is in paper. The favorite theme of Indian artists includes stories from sacred te xts. In addition, red is a dominant color in Indian Art works. But the favorite colors

Company Law Essay Example | Topics and Well Written Essays - 750 words

Company Law - Essay Example The factual scenario raises various issues in company law relating to the legality of proposed transactions. With regard to the proposed transactions and dissatisfaction of Ergan,Arif and Moshe as minority shareholders in the actions of Pedro and Morgan;this initially raises issues of breach of directors’ duties under the Companies Act 2006. Section 171 of the Companies Act 2006 (CA) provides that â€Å"a director of a company must- a) act in accordance with the company’s constitution, and b) only exercise powers for the purposes for which they are conferred† (CA). Section 175 of the CA further imposes a positive obligation on directors to â€Å"avoid a situation in which he has, or can have, a direct or indirect interest that conflicts, or possibly may conflict, with the interests of the company† (Section 175 of the CA). If we apply this by analogy to the current scenario, it is evident that Pedro and Morgan have awarded themselves pay increases despite t he fact the company is making marginal profits. As such, this would suggest a conflict of interest with the interest of the company. Moreover, the common law and equity impose duties on directors and section 179 of the CA expressly states that â€Å"the consequences of any breach†¦ of sections 171 to 177 are the same as would apply if the corresponding common law rule or equitable principle applied†.... k v Deeks ([1916] 1 AC 554) asserted that directors cannot take advantage of an opportunity or information that belongs to the company without prior approval of the company. The common law fiduciary duty is further bolstered by the provisions of the Company Directors Disqualification Act 1986, where the courts can disqualify directors whose companies have failed as a direct result of their misconduct for periods up to 15 years. Moreover, under section 172 of the CA, there is a new duty deriving from the equitable fiduciary duty principle expressed as a duty to promote the success of the company. To this end, Section 172(1) sets out a non-exhaustive list of guidelines that directors should refer to including (without limitation) the relationship with suppliers and customers, impact of decision on environment and members of the company. It is important to ensure compliance with this and failure to comply cannot only result in exposing the company to potential claims, but can also lead to piercing of the corporate veil for potential actions against the director (Wild, 2009). Furthermore, section 173 of the CA 2006 imposes a positive duty on a director of a company to exercise independent judgment. Section 174(1) sets out the common law duty of care and skill and section 174(2) sets out an objective test similar to the dual obligations test extrapolated under section 214 of the Insolvency Act 1986 in relation to the wrongful trading provisions. In context of the current scenario, this will have a bearing in relation to the concerns regarding the sale of the company’s property at undervalue. Firstly, it is evident that the proposed sale of the company property must be in the best interests of the company under Section 172 of the CA 2006. If the sale at undervalue is not

Discuss why space exploration is not a waste of money Essay

Discuss why space exploration is not a waste of money - Essay Example As the world continues to struggle with the economic recession, the question on whether expenses on space exploration mission can be justified continues to be debated. This paper discusses" why space exploration is not a waste of money" There are hundreds of missions, which has been launched with a view to explore the extra-terrestrial bodies from the Mars to the moon and to other periphery of the solar system. From each of these bodies, mankind has been able to learn something about the universe, what constitutes it and what lies beyond the planet earth. Hereunder are prime factors underlying the justifying the important need for heavy spending on space exploration? Through space exploration of planets including Venus, Mars, Mercury, Saturn, Jupiter and others mass, man has gathered important information that has been used by scientists to unravel the question of why there only emerged life on earth. Scientists have also unravelled the mystery of solar system formation. With the recent space exploration on Planet mass, imaginative ideas of living on Mars have been put to rest, while at the same time confirming the existence of water on the mass. According to Kranz (2011) the knowledge of the nature of planets alongside their gravitational dynamics, and the structure of the solar system is a template that can help scientists to identify extra solar planets that revolve around stars that may harbour life. The underlying motive behind exploring the planets including Moon and Mars is that they can be future potential habitable places. It is, therefore, important to develop technologies that can make it possible for mankind to settle in these hostile worlds. This requires resources are dedication towards technologies that enable mankind to understand the material resources, composition, surface conditions and atmosphere of these worlds. Space exploration is one of the greatest challenge to mankind. The

Literature review on patient discharge instructions Research Paper

Literature review on patient discharge instructions - Research Paper Example A convenience sample was used of 287 patients. In this particular ER, full understanding was found in 72% of the parents that had children discharge from the ER. The results showed that overall, there was a fair understanding in this case while 20% still showed very little understanding post discharge. Supporting the results of that study but getting poorer results, Gilroy noted in a study done in 2009 that patients who are discharged from the emergency room have a difficult time remembering the instructions, especially those that are given about such things as wound care and medications. In a study performed in an emergency room, doing call back 1 week after discharge, 68% could not tell the call back nurse what the instructions that were given were. In a study performed by the University of Michigan Health System (2008), it is noted that around the nation there are 115 million patients that visit the emergency room. Of those patients, 3/4 leave with an impression of what happened or what should happen next. Most ER care teams including University of Michigan would like to see much better than 75% remember what to do next. What they found to be even more upsetting was that 80% of those that understood what to do next were "pretty sure what to do". Northwestern Hospital of Chicago (2008), performed a similar study, reviewing making post ER calls over a 6 month period and collecting data from those calls. Researchers at Northwestern, led by Engel, reported more than 75% of ED patients interviewed after discharge had deficient comprehension or less than complete memory. Further 20% of the patients who had difficulty with comprehension felt they were having problems understanding what the doctor was telling them in the first place. Isaacman, Pur4vis, and Gyuro (2001), performed a study in an attempt to determine whether standardized instructions enhance communication of discharge information. They had 197 parents of children with otitis media. They studied three different groups. The first group got verbal instructions, the second got standardized instructions, and the third group received verbal instructions plus a typed copy of what was said. Parents were questioned about prescribed medications prior to leaving ER and again 2 days later on the phone. When data was calculated the parents who received standard instructions, in all cases, showed much better understanding and retention of information given them in the ER. Understanding of the importance of implementing discharge planning, Barnard & Chapman (2009), completed and reported on a study which was conducted to describe emergency department nurses understanding and experience of implementing strong discharge planning and discharge instructions from the ER. For purposes of data collection, nurses were interviewed in a semi-structured process. The study was a phenomenological qualitative approach. ER nurses showed a great deal of interest in updating this process in the ER. However, there are many barriers here. The ER must provide sufficient time per nurse, clear policies and standards of discharge and professional enhancement and commitment. In Ireland Dunnion & Kelly (2005) looked at the discharge of older adults from the emergency room and the effects of discharge planning and instructions on discharge. They found that approximately 65% of patients above the age of 65 went home without a complete picture of what was to happen next and because of this made medication errors and often did not see follow up when necessary. They had two groups in which patients were assigned randomly. Patients in group one were discharged using the nurses usual method and the other had a discharge management team. This tam